Search Engine Optimization

5 steps to create Successful Search Engine Optimization strategies and improve your website’s organic ranking.

Dear Reader,

You are reading this article probably because you want to learn about Search Engine Optimization techniques and tricks. Perhaps you want to promote your site and generate more leads, increase the revenue, and ultimately bring more business for your site.

Therefore, I gathered some information about search engine optimization subject which I hope you will get benefit from reading it.

Search engine marketing is using the search engines to drive traffic to your website. Consumers are using the internet and for the most part “search engines” to find what they are looking for. Therefore, it’s important for your business to have a website that has a good ranking in search engines.

There are numbers of method you can use to market your website using the search engines; however, I will only cover those that are free of charge in this article.

Organic Search Engine Optimization

This is probably the most common search engine marketing strategy for your website. There are enormous amount of information on the web about organic search engine optimization; however, which one will work for your site?

Learn from my mistake. It won’t happen over the night. You must have a good plan for your website optimization process and dedicate yourself to that plan. Therefore, it’s important to have a well-planed search engine optimization strategy to reduce your chance of failure. Today, there are so many FREE TOOLS available to you that you can use to create a successful plan for your site such as Google Webmaster Tools, GoodKeyword and many more.

I have divided the search Engine optimization planning into 5 major steps.

1. Decide which search engine you want to focus on. I would suggest start with Google, Yahoo, MSN respectively and Lean as much as you can about these search engines. For example, learn what is important to Google and use it your advantage. These information are usually published at their sites and it’s available to the public. In addition, there are thousands of methods that have been patented by USPTS and it’s available to you for FREE which you can study and learn from it.

2. This is an important part of your plan. You have to be realistic. Select your target keywords as narrow as possible. Why? Because if you choose very wide keywords you are diminishing your chance of being successful in your project. Remember, you are not the only one that is trying to optimize his or her site and those who started before you are ahead of the game. So be patient and start from the button and get to the top.

3. Identify you competitors and find out about their strategies. By doing a simple search on Google you can find your competitors and discover their strategies and secrets. Using methods like number of incoming links to the website, website’s contents, number of pages and…est. learn as much as you can about them.

4. Once you have identified all the search-terms it’s time to start the optimization process from your home page and other important pages on your site. In this step prepare the Meta tags, keywords, heading, contents, link tags… Remember, search engine optimization is divided into two major parts; inside optimization and outside optimization. Please note; do not neglect to put relative Meta tags and content for your pages. Although, search engines such as Google, and Yahoo do not put a high value on Meta tags anymore, however not-having Meta tags can reduce your ranking up to 1%. Don’t say 1% doesn’t matter, when you are competing with more than one million pages.

5. Once you have figure-out your Meta tags, Keyword, and contents, it’s time to start the real and more challenging step “outside optimization”. The best and most effective method which so fare has been proven the top strategy for search engine optimization is linking strategy. But be careful of who you are getting link from and to whom you are linking from your website. I suggest link to those sites that offer something valuable to your visitors and exchange link with websites that are in the same market as you are. Link exchanging is beneficial but it can also be harmful. Search engines such as Google puts value on all incoming links to each web page and recognizes them as a vote from one site to another site. Linking strategy is a very complicated and critical subject and I would suggest that you do some research on your own before starting this process and find the best strategy for you site. I have another article “A successful linking strategy” which you can download from my site and in that article I will go over the details of a successful linking strategy.

I hope that by now you have a better vision of how a successful optimization plan should be designed and If you need any information you can always go to my website http://www.websitedevelopmenttech.com and click on learning center, or you can subscribe to my “6 weeks FREE optimization workshop” and get all the details you need to optimized you site.

Wish you all the Best.

Shawn Davari

Off page search engine optimization refers to the techniques applied for a website to promote it on page rank level as well as generate high traffic. Off page optimization strategies support your website from the backend; you don’t need to change anything on the design level of your website or layout. Off page search engine optimization depends upon various factors like how many websites you are linking with, quality of your links and other applied marketing strategies. Off page SEO strategies require regular follow ups or daily basis efforts. Some off page optimization techniques are as follows:

Link Building

Link building can lead any website to top on search engine results as well as huge web traffic for the same. But once you organize a link building campaign for your website or finding a suitable link partner to exchange links its important to remember that all links should be from quality websites. Linking with websites practicing unethical SEO techniques can blame you for bad neighborhood and lead banning your website.

Directory Submission

Submitting your websites to directories like dmoz and Yahoo can assure you a better PR and search engine visibility. Manual directory submission is the best way to generate incoming links to a website from a related page. Directory submission plays an important role in SEO efforts of a website.

Article Submission

Article submission services are available free of cost on various article directories or portals. Webmasters can submit different articles related to their business for promotion of their products as well as search engine visibility. The signature area in the article can have text links from website you want to promote.

Viral Marketing

Viral marketing is all about applying marketing techniques to promote your brand and services. To convey your message to masses instantly depends on a high pass-along rate from person to person. With bulk mailing or email marketing you can create brand awareness among your target visitors. Viral marketing strategies often rely on other resources to promote a business.

Press Release Writing

Submit electronic press releases frequently with news of interest to the media and your target market. It keep users informed about the new products you are launching, major changes in your company or any move you make in your business. Press releases can create hundreds of back links towards your website. A 300 to 500 words press release optimized for relevant keywords can boost up your SEO efforts.

Blog Submission

Blog creating and maintenance is a brilliant way to promote online business ventures. Maintaining a blog relevant to your business not only helps you to get links but it also gets you an opportunity to interact with your visitors. Regularly submitted blogs on a website is a perfect SEO technique to promote your website as well as business.